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Joico Smooth Cure Shampoo 10.1oz 500x500

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Joico Smooth Cure Sulfate-Free Shampoo

Item #350038c

(2 Reviews)

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$14.99 - $31.99
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Cleanses hair while reducing frizz, leaving hair dramatically softer and more manageable.


This sulfate-free shampoo gently cleanses while reducing frizz, leaving hair dramatically softer, smoother and more manageable. Creates a smooth surface that helps thwart damage from thermal and mechanical tools as well as environmental aggressors. Also helps prevent grooming damage.


Your curly or erratic hair will become softer and more controllable with a healthy, smooth look and texture. When used as a complete system, Smooth Cure: Leaves hair smooth for up to 72 hours. Reduces frizz by 79%. Provides 24-hour high humidity protection.

Apply to wet hair, lather, rinse and repeat if necessary. Follow with Smooth Cure Sulfate-Free Conditioner.

When the complete Smooth Cure system is used it will:

  • Leave hair smooth for up to 72 hours
  • Reduce frizz by 79%
  • Provide 24-hour high humidity protection

Key ingredients include:

  • Tucuma Butter
  • Brazilian Nut Oil
  • Hydrolyzed Keratin and Quadramine Complex

Ingredients: Water Sodium Methyl Cocoyl Taurate, Cocoamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Keratin, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Bertholletia Excelsa Seed Oil, Astrocaryum Tucuma Seed Butter, Gluconolactone, Polyquaternium-10, PEG-150 Pentaerythrityl Tetrastearate, Sodium Benzoate, Polyquaterniym-7, Silicone Quaterniym-16, PEG-6, Caprylic Glycerindes, Citric Acid, Amodimethicone, Undeceth-11, Butyloctanol, C11-15 Pareth-7, Undeceth-11, Butylocanol, C11-15 Pareth-7, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Butyl Methoxydibenzolymethane, Benzophenone-4, Triethanolamine, PPG-12-Buteth-16, Limoenene, Fragrance, BCC12-Base.

Average Rating

5 out of 5

Nov 24, 2014



I have thick but not coarse hair and use a flat iron on my hair almost daily. I wanted a shampoo and conditioner that made my hair smooth but not flat and greasy. My stylist used Joico so I bought to try. I used both the shampoo and conditioner (joico smooth cure) because I love that it's sulfate free (I highlight too) The first day my hair was noticeably smoother and I almost could have gotten away without a flat iron! I've never had a smooth shampoo and conditioner actually work, so this was amazing for me! lol! The only bad side was my hair wasn't the best for 2nd or 3rd day hair. 2nd day was fine, but I can usually stretch my washes to 3 days, and on the 3rd day using the smooth it was definitely greasy. Well worth the price, too. I only had to use a really small amount and I have long hair too.

Aug 17, 2014

papersackbrown lee


I LOVE THE shampoo and the hair feels so smooth and soft after I use it....but the best part is the smell is INTOXICATING.......THESE PRODUCTS MAKES ME LOVE GOING TO MY HAIRDRESSER!