Save 50% off ALL Beauty & Pin-Ups Products- shop now 

AG Hair

Set It Straight Argan Straightening Lotion

Item #564464 | Size 5 oz

4.2
5
Free AG Hair Cleansing Cream Mini with any Loxa Beauty purchase. Use code AGCLEANSINGCREAM at checkout.

Special Price: $13.50

Regular Price: $18.00

Recheck Availability

Sorry this product is not available in

Loxa Beauty is committed to providing consumers with authentic salon products. We work closely with manufacturers, distributors and others to ensure the quality and safety of each item purchased. This includes complying with and honoring all manufacturer distribution agreements and federal regulations which sometimes results in a product not being available in certain areas.

PRODUCT DETAILS

WHAT IT IS

An argan-infused straightening lotion.

WHAT IT DOES

Tackles waves head on, while providing smooth and straight hair effortlessly. This humidity resistant lotion keeps hair smooth and frizz free all day and serves as an effective thermal protector. Sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired. Silk protein adds moisture, strength, elasticity and shine. Polyquaternium-10 reduces static electricity, enhances the feel of hair, and provides sheen and suppleness. This alcohol-free formula in a soothing natural base won’t dry out hair while herbal extracts soothe the scalp while adding shine to the hair.

Apply evenly through damp hair. Blow-dry smooth, applying tension with a brush.

No Salt, Parabens, Paba, DEA, Gluten, or Animal testing found in AG's Products

The humidity resistant straightening lotion keeps hair smooth and frizz free all day and is also an effective thermal protective barrier.

  • Argan oil sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired
  • Dimethicone copolyol softens, shines and smoothes hair while providing thermal protection
  • Silk protein adds moisture, strength, elasticity and shine
  • Polyquaternium-10 reduces static electricity, enhances the feel of hair, and provides sheen and suppleness
  • Alcohol-free formulated in a soothing natural base that won’t dry out hair
  • Herbal extracts soothe the scalp while adding shine to the hair

RATINGS & REVIEWS

5

4 out of 5 stars

Teresa Kuhn

Apr 29, 2015

Expert Review

Great for straight hair

Humidity resistant keeps your hair smooth and frizz free. Also can be used as a thermal protective barrier for your hair

Margot

Jul 25, 2014

great for taming!

This product reminded me a lot of a shine serum, but a little thicker and not as sticky as some gels. It doesn’t take much to get through your hair, and it helped tame some of the waves and flips I’m always battling in my styling. It also made my hair look and feel more polished after the hair dryer, cutting down on my need to always follow up with the flat iron--a plus for busy days or when I’m in a hurry.

Jennifer

Jul 23, 2014

Did Not Straighten

I didn’t like this product as much. It claims that it will make straightening hair easier, but I didn’t see the fruit of their efforts. I used it multiple times before straightening and blow-drying but my hair still curled up to the same extent as usual.

TabithaT

Jul 23, 2014

HOLY STRAIGHT!

HOLY STRAIGHT! It’s really challenging to not only straighten my curly hair but keep it straight for more than a few hours. I used a tiny amount and it was a very seamless process to get my hair straight. The best part? This straightness lasted at least NINE hours throughout my entire workday. My hair only started to slightly curl up when I went outside on a rainy day! My hair stayed so smooth all day and I received numerous compliments on how silky it looked. I actually want to straighten my hair more often because of this product.

Megan

Apr 25, 2014

Expert Review

You need this for straightening your curly hair

You need this product for straightening your hair! it's one of the only products out there that didn't make my curly hair frizzy when straightening. It really does make my hair very silky and shiny.