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To be considered the Italian multinational which, with passion, innovation and commitment to research, provides hair stylists with exclusive products and professional services aimed at growing salon business.


To be the company its clients are quick to recommend.


  • The human dimension: despite significant growth and international expansion, Framesi has kept the values of a family company, which has worked together with hairstylists since 1945 
  • Coherence: the choice of the professional market as its exclusive market 
  • The appeal of made in Italy: creativity, good-taste and style which is appreciated all over the world 
  • Attention to people: partners and clients working on projects with shared goals