ISO is the leader in the professional hair industry with advanced waving technology, prescriptive-based texture products, and long-lasting, luminous haircolor. As an exclusive professional-only salon brand, ISO has earned a reputation as the preferred stylist choice for its innovative formulations.
ISO's award-winning, patented, damage-free Option Waving system has been voted the "Stylist Choice" from BehindTheChair.com for ten years in a row. With four different thio-free formulas, stylists can texturize with confidence and ease to create natural-looking results.
ISO's i.Color Permanent and i.Luminate Demi-Permanent haircolor systems take the hassle and guesswork out of haircolor. Featuring revolutionary formulas packed with Triplex-C patented conditioners and Tri-Active Technology to extend color longevity, ISO offers a comprehensive palette of perfectly balanced shades with guaranteed predictable, long-lasting and healthy results.
For daily styling and specific hair needs, ISO's comprehensive hair care line features five easy to understand, color-coded product regimens, ranging from color-treated, curly, dry, chemically-treated to frizzy hair solutions. Also formulated with Tri-Active Technology, ISO offers superior performance with exceptional value – the result is beautiful hair at a beautiful price!
We eat, sleep and breathe beauty. We develop innovative, top performing hair products for healthy hair. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the salon industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job - it's our passion.