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FASHION+CULTURE+ATTITUDE

For 2013, leading international professional hair care line RUSK is focusing its initiatives on the brand’s three key pillars – Fashion, Culture and Attitude – which are all embodied in RUSK’s trend-setting new Bespoke Collection. Featuring strong, sleek, graphic styles, the Bespoke Collection marks a major milestone, Irvine and Louise Rusk’s first collaboration with the brand in over a decade.