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ABOUT WELLA

Passionately Professional.

Our mission: 
  • Raising the benchmark of creativity and technical skills for all hair professionals
  • Empowering salon owners, through partnership, to grow their business
  • Inspiring the industry through bold leadership and innovation 

OUR PHILOSOPHY

Ever since young stylist Franz Ströher began inspiring the hair fashion world in 1880, we have been pursuing our quest to share the passion, fuel the imagination, ignite the spark of creation that makes visionary style and beauty dreams come true.

From industry milestones like the Wella Junior portable permer, the first cream colorant Koleston Perfect and revolutionary home-styling products like New Wave Wet Gel and High Hair to the superior salon products and expert collections in store today, one hairdresser's passionate dream now inspires over 4 million professionals and countless heads of beautiful hair across the globe.

OUR VISION

With you, Wella is moving to the next level. To inspire new trends. To exceed expectations. To carry our passion for hairdressing into a new era. We're designing new tools with stylists to create outstanding results in salon and between visits. We're showcasing the artistic expression of professionals and bringing our expertise closer to you.