Key Benefits

• Proven to keep blondes bright and on-tone for up to 8 weeks*
• 9 out of 10 stylists agree, after one use, blondes are - brighter, softer, shinier and more hydrated

*When using Brightening Shampoo and Conditioner/Masque, preserves over 80% of hair color after 18 washes.

Ingredients

• To give blondes the VIP treatment they deserve and demand, we traveled far and wide to find the most nourishing natural oils and teamed them with our most powerful hair healers.
• ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
• MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand, working from the inside out to replace essential moisture and give softness, elasticity and body a major boost, from the outside in to help polish the hair surface, fight frizz and guard against dryness.
• TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
• BIO-ADVANCED PEPTIDE COMPLEX®: Our exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection.
• NATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.

**Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach