What does it mean to Co+Wash?


Co-washing is short for “conditioner-only washing.” It means skipping shampoo and relying solely on conditioner, whether you’re a daily or a weekly washer. The result -- hair that is, smoother, softer, and easier to manage.

Now there is a Co+Wash for not one, but three different specific hair types! It's the gentlest cleanser, the most nourishing conditioner, and is a streamlined routine that gets the job done in a single shot. So in short, you've hit the jackpot! Joico’s Co+Wash Whipped Cleansing Conditioner line specifically for Moisture, Curl and Color -- these are a revolutionary twist on traditional shampoo that carefully preserves hair’s natural oils to create healthy, shiny, frizz-free, and luxurious locks.

But what exactly is a Co+Wash? Well it's not a shampoo and it's not a conditioner. It a cleanser, just like shampoo, but without the harsh sulfates, detergents, or chemicals typically found in one. It's formulated in a way that leaves your hair and scalp feeling clean, not stripped, and with an added moisturizing element.

What are the benefits?

  • Healthier hair - allows the natural oils to cleanse and condition the hair and scalp, where shampoo can strip the hair due to the harsh chemicals.
  • Restores natural oils
  • Stronger, shinier hair, easier to style
  • Save time
  • Save money
  • Save shower space

One question most have when it comes to these Co+Washes... do they lather? You bet they do! Because of the unique "whipped" delivery system, it transforms these “cleansing conditioners” into the richest, creamiest foam ever. And because these are "whipped", a little goes a long way.

With Moisture Co+Wash you get seriously softer, shinier, stronger strands; Curl Co+Wash takes frizz and throws it to the curb; Color Co+Wash locks in beautiful new hues, and keeps them going strong until your next salon service.


MORE: Joico